MONETIZE YOUR MESSAGE
Good messaging gets likes.
Great messaging gets sales.
This teaches the latter.
4-Weeks Live.
We kick off November 20th 🔑
Your message should be making you money.
If it’s not, we fix that in four weeks.
This is for business owners, coaches, and course creators who already know they’re great at what they do, now it’s time your message sounds like it.
⚡ The one and only live round starts November 20... let's make your message your most profitable asset.
What You’ll Learn in Monetize Your Message
When your message is on point, it sells.
Your content begins to draw in clients
Your DMs shift from an echo chamber to “thinking about it” to “I’m in.”
Your revenue becomes more consistent, even when you’re not launching. I'll teach over 4-weeks live.
Rewrite your message to connect directly with buyers on a daily basis.
Refine your story, know exactly what to share to attract aligned clients & start seeing cash flow.
Learn how to use AI to sharpen your voice and scale your output.
Write faster, and multiply your content’s conversion power.
Build content that sells your offers long after it’s posted.
Create evergreen content that drives clients to you and not just during a small launch window.
Create a clear pathway from your message → to content → to consistent sales.
Turn your message into a repeatable sales system that keeps generating clients and income automatically.
Monetized Messaging
is for you if:
✨ You’re a coach, consultant, or course creator struggling with your message.
✨ You’re amazing at what you do, but your posts aren't selling for you.
✨ You’ve built a following, but your content isn't paying you daily.
✨ You’re tired of “just posting for visibility”, you want sales coming in.
✨ You’ve hit a ceiling... and you're tired of not knowing what to post.
If you read that list and felt seen/ called out (in the best way), keep going.
You’re exactly who this was made for.
Built on real results
For nearly a decade, I’ve built a business fuelled entirely by content + mastering my messaging.
I’ve sold everything from $7 PDFs to high-level private containers all organically through my magnetic messaging.
I've learned how to sell on long form and short form.
And now I’m teaching you how to create yours.
Since 2018
7+ years mentoring entrepreneurs to scale online.
1,500+
Clients I've partnered with from start up coach to multiple 7 figure CEO's.
$4m+
sales made in online coaching and course revenue.
Your Monetized Messaging Journey Step-by-Step
Over 4 live sessions, we’ll rewrite your message, rebuild your demand, and reignite sales flow ~ so your content does the heavy lifting.
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Rewire Your Message for Daily Sales
Your offers aren’t the problem. The message around them is. This week we dig into why your content isn’t converting anymore and rebuild your message so it makes sense to your next buyer.
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A rewritten “Why You” statement that positions you as the obvious choice
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Clarity on what part of your message is blocking sales
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A mini library of ready-to-post talking points that reconnect you with your ideal client
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Clarity on what your audience actually understands (vs. what you think they do)
Week
01
Nov 20th
6:00pm AEST
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Week
02
Nov 26th
7:30am AEST
Create Content That Builds Daily and Evergreen Demand
You’re not here to go viral. You’re here to fill your program with people you love to help.
We’ll rebuild your content strategy so every post, podcast, and story actually drives sales — not just engagement.-
The Message-to-Money Map — your personalised content plan for attracting daily buyers
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4 “always convert” post frameworks you can repeat across all platforms
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A system to know exactly what to post when sales feel slow
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A 2-week plug-and-play sales sequence for your offers
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Calibrate Your Voice for Conversion
You already know how to post. Now it’s time to sell through every word you share.
This week is about refining how you write — short form and long form — so your audience can’t help but move closer to you. From Instagram captions that spark DMs, to podcast episodes that have listeners clicking links before the outro, you’ll learn to guide people through your ecosystem with intention and ease.
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A short-form writing formula that creates daily action (DMs, clicks, and saves)
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A long-form content rhythm that turns storytelling into sales flow
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Real examples of bridge phrases that connect content → offers naturally
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A clear understanding of how to move your audience seamlessly across platforms — without needing to “launch”
Week
03
Dec 3rd
6:00pm AEST
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Week
04
Dec 11th
7:30am AEST
Monetize on Repeat
We’ll move beyond the content treadmill and into the strategy of building evergreen monetization. You’ll learn how to create pieces that hold their weight for months — the kind of posts, videos, and podcasts that continue to sell long after you’ve logged off.
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A content ecosystem that keeps selling without constant posting
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Your Evergreen Message Map — what to say, when, and how it layers across platforms
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A clear audit method to identify which of your posts are still generating income and how to double down on them
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A new lens for content: one post = months of revenue
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How it feels to work together... 🫶
Your Next Chapter Starts Here ⤵️
🔑
Join the Live Experience for $497*
We kick off November 20
*all pricing in USD
Walk away with a message that sells itself ~ again and again:
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4x Live Messaging Labs: rebuild your message in real time and see sales start shifting within weeks.
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Unblock Your Message Pre Work: identify what’s confusing your audience (and stopping them from buying).
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Messaging-to-Money Framework Guide: your daily flow for turning posts into paying clients.
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Lifetime access to all replays: come back anytime your message evolves.
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Story & Offer Rewrite Templates to help you articulate what you do in a way that lands sales every time.
✨ Important: This the only time Monetize Your Message will run live before it becomes a self led course.
You’re not stuck. You’re just saying it wrong.
Spend the next 4 weeks with me and we'll clear up your message so you can watch sales flow in ~ real time..
What happens when your message lands.
My content finally started converting
“Before working with Ruby, I was posting constantly but getting nowhere. people said they loved my content, but no one was actually buying. Now my message is crystal clear. I know exactly what to say to connect with buyers, and I’ve had multiple clients reach out straight from my posts, which literally rarely happened prior to doing this work around messaging"
Most aligned sales month ever
“I used to overthink every caption and still sound unsure about my offers. After refining my message with Ruby, selling feels so much easier. My content actually reflects the level of work I do, and it’s converting without me needing to push or overexplain.”
If you’re reading this and thinking ‘this is exactly what I need,’ trust that nudge, join the live round before we start on November 20.
Frequently Asked Questions
You’re not the only one asking these... let’s make sure you’ve got all the answers before diving in.
What exactly is Monetize Your Message?
It’s a 4-week live immersive where I help you rebuild your message so it actually converts. You’ll learn how to communicate what you do in a way that instantly connects with buyers and turns content into consistent sales.
Who is this for?
Coaches, consultants, service providers, and course creators who are great at what they do but their content and sales aren’t reflecting it. If you’re posting consistently but not converting consistently, this is for you.
I’ve done other content or messaging programs before. How is this different?
Most courses teach what to post. This teaches you how to think and write like a business owner who sells daily. It’s not theory... I'll help you rewrite your message in real time together inside the live labs so you walk away with content that’s already working.
What if I can’t make the live calls?
No stress, everything’s recorded, and you’ll have lifetime access to all replays. You can submit your work beforehand and still get real feedback inside the sessions.
How much time will I need each week?
About 2–3 hours max. One 60-minute live lab plus implementation time. You’ll see your message start shifting and sales start happening in real time.
Will you be running this again?
No, this is the only live round I’ll be running. After this, the course will be fully self-paced with no live support. If you want me in the room helping you craft your message directly, this is the round to join.
Is there a payment plan?
For this live round, it’s a single payment of $497 so we can keep the energy clean, focused, and everyone fully in. You’ll get immediate access to everything, and I’ll be coaching you live right from week one.
What happens after I sign up?
You’ll get instant access to your pre-work (“Unblock Your Message”), plus your invite to our first live messaging lab. Within minutes, you’ll start seeing exactly what’s blocking your current content from converting.