Private Coaching
with Ruby Lee
This is where we simplify what you sell, fix what is not converting, and create a sales flow that makes it easier to get consistent revenue.
HOW THIS WORKS
We'll simplify your business and create what actually sells.
Private coaching with me is hands-on and practical. We get inside your business, clean up what’s messy, and build a sales system that makes buying a no-brainer for the right clients.
A CLEAR OFFER SUITE
We refine your offers into a considered suite that positions your work clearly and guides clients naturally from one offer to the next.
SYSTEMS THAT SELL ON REPEAT
We build products and sales systems that generate consistent revenue without relying only on live launches or 1:1 time.
THE WAY WE WORK
A more aligned way to grow your business is here
Build in your rhythm and flow
This isn’t a template. We work with your pace, your goals, and your capacity, and shape your business into something that supports your life and your income.
Aligned growth and momentum
This is about expanding your business in a way that feels clean, sustainable, and magnetic.
Clear offers, stronger sales flow, better clients, and more ease in how you grow and sell.
Deep, intuitive strategy
This is where we blend strategy with intuition. We look at your business, your energy, your offers, and your season and build from there. The work is grounded, aligned, and designed to move you forward without forcing or burning out.
This is your season to achieve more than you could ever dream of 🥂
You are here because you know there is more available for you. More impact, ease and flow in how you create and sell. This is the work of turning what you feel called to build into something real, stable, and consistently supported by your business.
I’ve got a simple 3 part playbook I use with clients
Products and Offers
We shape your ideas into clear, sellable products and offers that people actually want to buy.

Turning ideas into PDFs, ebooks, courses, and programs. You'll be guided on exactly how to make these highly desirable entry points
Building low ticket offers and offer suites that make sense
Breaking big ideas into simple, heck yes offers
Creating a product ladder from entry level to deeper work
Social Media Sales & Visibility
We turn your platforms into a clear path that leads people into your offers.

Short form content strategy: we double down on ONE platform
Long form content strategy: we choose a medium like a Podcast or YouTube to grow your authority
Positioning your message clearly in your niche and owning your identity
Planning content around specific offers and launches
Systems and Sales
We connect everything into a clean, simple sales system that supports consistent revenue.

Creating funnels and sales pages that convert day on day
Email growth and support with writing emails that convert
Setting up follow up emails and customer journeys
Building tech and sales systems that are easily created and doing the work for you, when you're living your best life!
You were always meant to be well paid, fulfilled, and seen for the work you do.
There is a simpler, cleaner way to grow a business that supports your life, not the other way around. This is about building something that lasts, that sells, and that actually feels good to live inside.
OUR NEXT STEPS
Here is how we begin 🥂
APPLY
Hit ready to apply and fill in the short application so I can get to know your business a little better and see how I can best support you. The clearer this is, the better!
CONNECT
I personally review your application and we see if private coaching feels like the right next step for you. If it does, we create a custom plan for our time together.
COMMIT
Once we’re all set and clear on the big goal, we confirm the contract and payment and begin. From there, we build and expand your business together inside your container.
TESTIMONIALS
What Clients Say
CLARE WOOD
Money Mentor
"I had a $90k month sales month, this was one of the best investments I ever made in my business. It allowed me to be surrounded by NEXT LEVEL ENERGY, doing huge things, encouraging me to step up into the next version of myself and since investing into my business this way, my income has more than doubled!"
GEORGINA LEE
Founder of yen.qin ceramics
"Ruby very much expanded my thinking in terms of what kind of life I could call in through my business and break out of the 'starving artist' mindset and narrative. I also gained a greater sense of purpose for what I wanted to do with the income I made from my business and that is to invest it back into the creative community by supporting the work of other artists."
CARLA TOWNSEND
Money Mindset Coach
"I 13x'd my income in 4 months from when I first started selling, my audience has almost doubled, raised my prices twice, hired a bookkeeper, no longer scared to show up and just be me."
EMILY BUCKNELL
Dating and Relationship Coach
""I absolutely loved Ruby's energy and love how she shares so openly where she's at and what she's created. I want to do the same so she was an obvious choice for my coach! I now have a clear plan to move forward and a vision about my first truly high ticket offer that I'll be putting out there (my group coaching program)."
LEANNE MELODY
Business Coach
"If I could sum up how Ruby teaches in a few words, it would be she is such a light. There's something about the way she teaches that's so magnetic, and it really shows me what's possible, helps me dream so much bigger. Time collapses, you can leap so much more when you work with her. Ruby has been unlike any coach that I've ever worked with. She has been such a mirror to me and has shown me things that I never had the permission of showing or showing up as in my business. She's really helped me tap into my feminine, has helped me tap into my inner magnetism as a coach. She's really shone a light on things that I never thought were possible"
NATALIE ALAIMO
Ads Manager and Coach
"She just has this energy and presence that I think for me makes me want to step up and be the best version of myself and achieve everything that I want. Ruby has really given me the confidence to dream big and really increase my prices to work with the people that I want to work with."
DANI HU
Founder Wanderlover
"Ruby is a great mentor with amazing energy, and she is such a great person to have in your corner! I launched my first Mastermind finally! You gave me the push I needed to go through with it. Thank you for believing in me. And I achieved my dream goals for my first launch"
BELINDA ARAMIDE
Sales + Business Coach
"Ruby is like a match and she helps you to ignite what's already inside of you. She motivates you to actually get shit done and get out of your own way. She breaks things down so it's easier to both understand and execute. But above all else, she cares, she's understanding and she makes you feel ALIVE. She's worth it because she makes you realize YOU'RE worth it.
CASS DELLER
Founder of cassdellerdesign
"Oh Ruby, so much on the cards now with the new ELEVATED version of me. I am in demand baby! And brands are lining up to work with me in ONLY a collaborative way. My name is in LIGHTS! A new home will bring so much LUXE and INSPIRATION to our lives. ELEVATION baby!"
MARY ZAGARIAN
OBM & Systems Strategist
"I left corporate and closed an $11k contract in a week! I have consistently made my monthly goal and am growing a ton. All whilst working 20 hours a week so I can take care of myself and family more.
I launched my first mastermind with two women before even opening the doors officially. I've had my largest income month yet and consistent income months since working with Ruby".
SARAH WALDBUESSER
Attorney and Founder destinationlegal
"I had my highest income months ever and for sure went up to the next income level, launched my course that I had been sitting on forever! If you are thinking of working with Ruby, do it! Working with Ruby is like getting a ray of sunshine in your life every week!”
LIV KAPLAN
Nutritionist at Livkaplan.com
"I completely restructured my products and services and gained clarity around my offers and communication. I started charging what I was worth (5x the price I was charging before). I went from barely reaching 5k a month straight to a 13k month. I signed a 1:1 client for $3997 for four weeks without even advertising this service."
JESS WILLIAMSON
Business Coach
It has been really eye-opening into how we're meant to do business. I come from more of a corporate or a masculine background, and even though I teach mindset, it's from a very psychological space, whereas Ruby works with super flow and feminine and energy. Something that I've learned most from her is how she just has this ecosystem where people just gain so much from her and just continue through her world. Thank you, Ruby, for just being a massive ray of light... the energy that you just bring makes everyone feel so, so safe all the time and just holding that space, which is so valuable in a place where it can feel so lonely or so much pressure or so much anxiety or comparison or all of these things can come up
CHRIS MIRAN
HR Exec and Founder of The Four Day Week
Ruby is a powerhouse coach! A confidence booster, a smart, generous leader. I asked for Ruby's help as I was transitioning to my new career as an entrepreneur after I left corporate. She gave me great advice, was really practical with her suggestions and is an absolute champion to work with. She listens, is proactive and is continually being the positive force in your life that you never knew you needed. I can't speak highly enough of her generous coaching and advice. Thank you Ruby for your support during this critical time in my life.
MATT IRELAND
Meditation Teacher
What has truly impressed me about working with Ruby is the personalised support she offers. I’ve completed multiple online coaching courses in the past, trying to follow their guidance as best as I can but feel uncertain if I’m doing things right. With Ruby, I feel confident because she provides direct feedback on my efforts, allowing me to improve and move forward with clarity. Since partnering with Ruby, I’ve been able to set up my ‘shop’ confidently, and my audience has definitely taken notice. My business is gaining a lot of momentum, and it’s an incredibly exciting time. I highly recommend Ruby’s one-on-one coaching to anyone who needs that extra push. Whether you’re just starting out or looking to elevate your business to the next level, I’m confident that Ruby will provide the support you need to succeed.
MARIAH MACINNES
Ghost Writer
Hiring Ruby was the best choice I have made for my business. Once working with her I have been able to structure my business for absolute success. She was so supportive and guided me along the way! She also helped a lot with some inner work I needed to do in order to really flourish and thrive. The transformation from when I started with Ruby to now has been incredible! I’m getting PR opportunities, new clients, more income and more confidence to sell!! In this time I have resigned from my full time job and will be living out my dream to work and travel! The impact Ruby has had on my life is something I can’t put into words, but I’ve never been happier or more grateful!
KAT JOHN
Meditation and Mindset Coach
It was only a week ago that I reached out to Ruby and said, 'Babe, I need your help.' I was stuck. I was wanting to release my course, but there was no momentum; I was putting stuff out there and it just wasn't landing. With Ruby’s help and guidance, she helped me see that I was actually hiding my work—that I had this unconscious shame and ‘shit’ that didn’t need to be there. I was blocked and I didn’t know what to do.
Ruby gave me so much clarity and support. She is this wise, motherfucking soul who brings so much intuition to the game. She helped me get directed with my offer and see exactly how it serves people. She didn't make me feel like a dick; she made me feel good. In just one week of signing up to work with ruby, I now have 8 beautiful women who have signed up for my next 12-week program. I’ve gone from no momentum to getting to serve these awesome humans!
TRISHA FISHBUNE
Hypnotherapist and Mindset Coach
I finally restructured my business and the pricing of my containers-- something I had been wanting to do for a long time, but didn't out of fear. I fully back myself up and my prices because of the work that I provide, and it feels so good to uplevel in that way. I also work much less and consciously structure my day based on what is in alignment for me and my business energetically. I focus so much more on what makes me feel good, versus what I feel like I have to do. As a result, kismet opportunities have come my way!
HANNAH SCHERWITZEL
Customer Experience Executive
I love Ruby. This might sound like a strong statement, but she was integral in helping me to get my groove back.
I'm all for group work but to be honest I like One on One time.
One on One coaching is MY TIME. It is sacred time for me to be selfish, honest and really get what I need. Ruby really makes sure that MY TIME is spent getting what I need, by tailoring her skill to me with that ever effervescent energy that she has. I have referred 3 people to Ruby and I know that they too got a lot from their One on One time.
Go on. Invest in coaching with Ruby, invest in YOU.
SIMRAN SINGH
Legal Marketing
Where do I even start? Ruby Lee... is a Wonder Woman 🌟! She has inspired, motivated and empowered me, and helped build solid foundations for my business. Ruby has squeezed out every ounce of negativity and doubt I had and filled me up with positivity, purpose and shaped my vision. Ruby is a transformer. Ruby has an incredible presence and she delivers, whether in her free trainings, 1:1 coaching, or paid courses - yup, I’ve done them all. Ruby is someone you need in your life if you are growing your business. And, she will lift you up with her energy, enthusiasm, love and light. I’m so grateful to have been guided by Ruby and I love that she has been a significant part of my business journey. There’s no doubt I’ll be signing up for her retreats and masterminds in the near future. I can’t get enough! Thank you, Ruby, you are my guiding star. 🧡